TUESDAY NEW RELEASES: Welcome to the “New Industry Normal.”
Excerpted from PJ Lifestyle — to read the entire article, click here– I highlight the best of new album and DVD / Blu-Ray releases, as well as interesting tech finds. It’s my weekly column, “Tuesday New Releases,” every week at PJ Lifestyle.
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As if one needed further proof of a downward-trending music industry, Adele’s 21 became the first album of the Soundscan era to lead all album sales two years running. In other words, nothing released during all of 2012 could unseat an album released in the first month of 2011. All that with Adele sidelined by vocal-chord issues and her pending pregnancy.
Taylor Swift tried and failed to block that path, with Red falling 1.3 million from 21 despite having four top ten hits, none of which ranked inside the year’s top ten overall. The year’s big winners — Gotye, Carly Rae Jepsen and Fun — dominated single sales with their first Hot 100 releases. No one knew their names when the year began, and it remains questionable whether either can follow it up.
With the fresh start a new year brings, we need to face facts: LPs no longer draw long-term interest from fans, who prefer the instant gratification of a viral hit single. And no matter how many singles get parceled out to radio stations month after month, an artist lives or dies by the success of the last one.
Singles don’t drive album sales — they simply drive demand for more singles.
Having sacrificed the long-term stability inherent in developing artists over the long term, labels must now watch as newcomers either instantly dominate or free-fall. Veteran acts, meanwhile, either find ways to continually churn out successful singles to dying radio while courting fickle audiences online or they cling to the hope that their next album will prove different. Just ask Aerosmith how that worked for them.
Welcome to the new industry normal. Observing which bands find ways to use these trends to their advantage will provide the real fun of chart-watching in 2013.