The evolution of Snoop Dogg from hip-hop to wannabe Rasta is hands down the most frustrating musical development of 2013 thus far. There’s nothing about this music which isn’t both over-calculated and under-inspired. It isn’t surprising that Snoop would gravitate toward the American idea of Rasta culture, being that he’s made a career out of loving all aspects of weed society, but crossing that over into his music means we’re inundated with every faux-reggae cliche.
“No Guns Allowed” fails in every aspect, drawing on cliches at every corner, decrying gun violence and a society where “money makes the man,” while mixing the message. “Guns don’t kill people, people do,” is the implicaton, but there’s also the idea that if we were all rich, we’d spend more time with our children and keep them from choosing violence. That, and “the District Attorney could use a conviction … they can’t wait to get you in the system.” So which trope should we latch onto?
At least “Lighters Up” and “Cali’ Livin'” play to Snoop’s strength, trying to get us all to unite, “east side, west side, north side, south side unified” — nothing can divide us if we just light up with Master Snoop. But the beats lack inspiration, drawing on a sound which brings weak UB40 Casio-reggae hooks together with weak iterations of early-90s Snoop gangsta, pleasing fans of neither in the end. It remains easier to unite behind bashing this material as a crass cash grab than to find any real musical impetus behind its reason for being.
Meanwhile, the less said about his collaboration with Miley Cyrus, “Ashtrays and Heartbreaks,” the better, as we al raise a glass to what used to be Snoop’s “career.”
At the very least, the most successful of these singles — “Cali’ Livin'” — makes me long to hear the Mamas and the Papas and perhaps “Nothin’ But A G Thang,” while I pretend I never heard any of this Snoop Lion nonsense. I suspect April 23 will prove I’m not the only one leaning in that direction when Reincarnation rightly bombs.