2012 WATCH: Lana Del Rey’s “Born To Die” set for January 31st release

Lana Del Rey Born To Die

Lana Del Rey’s video for “Video Games” took the web by storm earlier this year and the question became when would she dare release a full length album and prove there was more to her success than a fluke viral video? The answer, I’m told, is that Born To Die will be issued on January 31, 2012 on Interscope Records. Recently featured in Rolling Stone’s “Hot Issue” while being dubbed Vogue’s “most striking singer of 2012,” Del Rey’s shows have been selling out amid strong demand for this young songwriter’s innovative blend of retro torch music. Needless to say, Born To Die is set to be this critic’s most anticipated album of the first quarter (so far). I suspect that if the material on the album matches the quality of her early internet work, she’ll have a surefire hit on her hands. You can listen to the title track below:

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