FEATURED SONG: The Royal Concept – “Gimme Twice”

The Royal Concept

The Royal Concept’s latest video takes infectious pop to a new level!

Stockholm’s The Royal Concept has a ripping new video for “Gimme Twice,” which features the band being forced to perform like puppets under the total control of their handlers. The song itself is so mindlessly infectious, it instantly reminds one of the Wombats’ This Modern Glitch, which was dominated by hook-filled nuggets “Tokyo” and “Anti-D.” The key to enjoying the Royal Concept, however, is understanding they’re not taking themselves nearly as seriously as Wombats lead singer Matthew Murphy. To the contrary, this is dance-infused pop to set your feet on fire. There’s no time for serious considerations. “Come on, say it out loud so they all can hear!” their lead singer howls at the chorus “I’m the one for you …” By the end of the listen, you’ll believe it, and you’ll want to hear more. Thankfully, their full self-titled EP is available to provide exactly that.

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