I’m the one who sits and is obsessive about it before you even get to hear it. As close as I get to it , I don’t know that I can physically torture myself year in and year out and expect it to fulfill me that way that it does, and the way that it is right now. I don’t want to put anything out that I think is something I don’t love. You just don’t get that everyday, you have to wait for it.
The mighty Timberlake somewhat obliquely announced Thursday that new music is on the way, at long last, to follow up the wonder which was FutureSex LoveSounds, an album I still put on my turntable regularly as an example of what pop music can do when pushing on all cylinders. And let’s just be honest here: Justin Timberlake is one of those rare pop icons who doesn’t care what you think — if the music’s not up to his standards, it won’t come out. He knows what he’s capable of producing, and he needs to meet those standards.
What has me excited is that this could be the opportunity to put the new music industry “singles first” paradigm to the test. If JT is smart, he’s not going to push the concept of another album-length juggernaut at audiences looking for singles so catchy you need antibiotics to battle their virality. If the countdown on his website can be trusted, we’re a bit more than a day away from the first big announcement. Here’s hoping Timberlake brings a single ready to dominate the airwaves, and then has enough tricks up his sleeve for the remainder of the new year, so he can show the young crop of up-and-comers how pop music needs to be done in 2013.