ARMED THROUGH TRUTH: Calle 13’s “Multi-Viral” a call-to-arms in a disinformation age

Not every band has the balls of Puerto Rico’s Calle 13. Most bands don’t come close.

But it takes a special brand of righteous courage to get out there with a message this intense, packaging an ear-catching blend of incendiary rock with a message of moral certainty in an age where we often can’t trust anyone, particularly media gatekeepers. Yet they don’t stop there. The song is built around multiple languages, featuring Rage Against The Machine guitarist Tom Morello and Palestinian singer Kamilya Jubran, and even with barely a rudimentary understanding of the Spanish language (and no understanding of Palestinian) the underlying message comes through loud and clear.

From NPR:

Speaking to the group’s lead singer, Rene Perez Joglar, on the phone recently, he told me the goal of the song was to discuss how “media is controlling everything, even people’s minds, everything. Here in the U.S. it’s worse, it’s like a bubble … It’s important to have the right information, and you are not going to get that from one newspaper or one TV show. You have to look for that. In order to get the full picture, you have to read a lot and look for yourself. Otherwise you’ll find yourself in a war that you think is a good idea, but it’s not for a good reason.”

If you’re still hiding within that media-protected bubble prior to listening to “Multi-Viral,” prepare to have it burst spectacularly.

Calle 13 has proved through the last decade to be the most daring Puerto Rican band of its generation in any genre, and this single proves they’ve got no plans to give up the fight. From the assassination of Puerto Rican independence activist Filiberto Ojeda Rios by the FBI to their vitriol toward the Vatican, nothing’s off limits. Still, there’s always the understanding that there’s more to the band than simply pushing limits. As Alejandro A. Riera writes on his blog culturebodega:

You could tell there was something special about Calle 13. Here was a lyricist/vocalist (René Pérez Joglar “Residente”) who could actually rhyme (unlike so many reggaetón stars) and could use the tools of poetry to create vivid images in the listener’s imagination, and a musician (Eduardo Cabra “Visitante”) who is as much a musical omnivore as David Byrne.

Yes, the band has graduated well beyond the shock-rap which built their reputation early (see “Atrevete Te Te”) and picked up the mantle of righteous indignation laid down years ago by Zach de la Rocha. And those who appreciate protest music where the message and the music are equally worth hearing — and sharing — would be remiss if they ignore the music of Calle 13.

Indeed “Multi-Viral” deserves to become precisely that.

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